{"id":5267,"date":"2022-03-11T00:00:00","date_gmt":"2022-03-10T22:00:00","guid":{"rendered":"https:\/\/preweb.artyplan.com\/sin-categorizar\/packaging-de-producte-coneix-les-claus-de-lexit\/"},"modified":"2025-09-07T16:10:39","modified_gmt":"2025-09-07T14:10:39","slug":"packaging-de-producte-coneix-les-claus-de-lexit","status":"publish","type":"post","link":"https:\/\/artyplanevents.com\/ca\/blog\/packaging-de-producte-coneix-les-claus-de-lexit\/","title":{"rendered":"Packaging de producte: coneix les claus de l&#8217;\u00e8xit"},"content":{"rendered":"<p>Habitualment, el\u00a0<strong><em>packaging<\/em>\u00a0de producte<\/strong>\u00a0\u00e9s el primer que veuen els usuaris. Podem definir-lo com aquell element que acompanya l\u2019article durant seu emmagatzemen, la distribuci\u00f3 i la venda. \u00c9s a dir, l\u2019env\u00e0s protegeix el producte fins a arribar a l\u2019usuari final.<\/p>\n<p>A m\u00e9s a m\u00e9s, aquest cada cop influeix m\u00e9s en la <strong>decisi\u00f3 final de compra<\/strong>. Quan vas a buscar un article concreta en una botiga sense prefer\u00e8ncia pr\u00e8via de marca, quin esculls? Pel que desperta el teu inter\u00e8s pel seu aspecte, el m\u00e9s segur.<\/p>\n<p>Per tant, en\u00a0<strong>dissenyar el\u00a0<em>packaging<\/em>\u00a0d\u2019un producte<\/strong>\u00a0devem:<\/p>\n<ul>\n<li>Preservar i protegir l\u2019article.<\/li>\n<li>Satisfer al client.<\/li>\n<li>Diferenciar i plasmar la personalitat de la marca.<\/li>\n<li>Impactar, sorprendre i emocionar als destinataris.<\/li>\n<li>Generar experi\u00e8ncies.<\/li>\n<\/ul>\n<h2><strong>Passos per a dissenyar\u00a0<em>packaging<\/em>\u00a0de producte<\/strong><\/h2>\n<p>La realitzaci\u00f3 d\u2019un bon <em>packaging<\/em>\u00a0\u00e9s un proc\u00e9s complex, labori\u00f3s i multidisciplinari. Aquest\u00a0<strong>neix d\u2019una decisi\u00f3 de\u00a0<em>m\u00e0rqueting<\/em><\/strong>: una investigaci\u00f3 de mercat exhaustiva determina que ha arribat el moment de canviar l\u2019empaquetament i l\u2019env\u00e0s del producte en q\u00fcesti\u00f3.<\/p>\n<p>Poden haver-hi diverses raons:<\/p>\n<ul>\n<li>Modernitzaci\u00f3 del producte.<\/li>\n<li>Adequaci\u00f3 a nous usos o h\u00e0bits de consum.<\/li>\n<li>Reorientaci\u00f3 a un p\u00fablic diferent.<\/li>\n<li>Adequaci\u00f3 a la marca.<\/li>\n<li>Canvi de capacitat o dimensions.<\/li>\n<li>Diferenciaci\u00f3 respecte a la compet\u00e8ncia.<\/li>\n<li>Redirecci\u00f3 de l\u2019enfocament comercial.<\/li>\n<\/ul>\n<p>A continuaci\u00f3, s\u2019ha de dur a terme tot el desenvolupament de la<strong> realitzaci\u00f3 del\u00a0<em>packaging<\/em>\u00a0de producte<\/strong>. Com a resum, enumerem i expliquem quines s\u00f3n les principals etapes.<\/p>\n<ol>\n<li>\n<h3><strong> Conceptualitzaci\u00f3<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>El punt de partida \u00e9s el\u00a0br\u00edfing\u00a0elaborat pel client per a establir qu\u00e8 busca. Segons els objectius i p\u00fablics definits, <strong>generarem idees i propostes<\/strong>. Aquestes es relacionen amb m\u00faltiples factors: format, mida, capacitat, materials, colors, disseny, ergonomia, ecologia, etiquetat, protecci\u00f3, emmagatzematge, etc. Aquest \u00e9s el moment de prendre les decisions b\u00e0siques sobre qu\u00e8 es desenvolupar\u00e0.<\/p>\n<ol start=\"2\">\n<li>\n<h3><strong> Disseny<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Els millors dissenyadors de <em>packaging<\/em>\u00a0s\u00f3n aquells capa\u00e7os d\u2019aportar\u00a0<strong>solucions innovadores i originals<\/strong>\u00a0a partir dels criteris definits en el\u00a0br\u00edfing. La creativitat \u00e9s valuosa en funci\u00f3 dels resultats que reporta. A m\u00e9s, visualment i funcionalment, un bon\u00a0<em>packaging<\/em>\u00a0motiva o no a la compra. Aspectes com el color, els missatges verbals, el f\u00e0cil maneig, la pres\u00e8ncia de marca i la composici\u00f3 s\u00f3n vitals per a obtenir el millor resultat.<\/p>\n<ol start=\"3\">\n<li>\n<h3><strong> Preimpressi\u00f3 i maquetaci\u00f3<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Despr\u00e9s del disseny previ, el seg\u00fcent pas \u00e9s construir un <strong>prototip<\/strong>\u00a0i aplicar les eines tecnol\u00f2giques disponibles per a assegurar cada detall i prestaci\u00f3 sobre el material escollit. Per aix\u00f2, \u00e9s necessari efectuar proves d\u2019impressi\u00f3 per a validar tot el proc\u00e9s.<\/p>\n<ol start=\"4\">\n<li>\n<h3><strong> Impressi\u00f3<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Els professionals adequats imprimeixen o estampen el <strong>disseny final sobre el material escollit<\/strong>, ja sigui paper, cart\u00f3, tela, etc. Comptar amb professionals especialitzats i altament qualificats \u00e9s imprescindible per assegurar-se l\u2019\u00e8xit.<\/p>\n<ol start=\"5\">\n<li>\n<h3><strong> Acabats especials, encunyat i manipulat<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Elements com la laminaci\u00f3, la pel\u00b7l\u00edcula, el texturat, l\u2019estampaci\u00f3 i altres aporten\u00a0<strong>matisos diferencials al resultat final<\/strong>. Tamb\u00e9 es realitzen relleus i clavats a partir d\u2019encunys preconcebuts per afavorir el muntatge final, el qual es realitza en les fases finals d\u2019enganxat i plegat.<\/p>\n<h2><strong>Cap a un\u00a0<em>packaging<\/em>\u00a0m\u00e9s ecol\u00f2gic<\/strong><\/h2>\n<p>La cura del planeta s\u2019ha convertit en un valor social important\u00edssim i necessari per a tots. I en el camp del\u00a0<em>packaging<\/em>, la sostenibilitat tamb\u00e9 es cuida al m\u00e0xim. Per aix\u00f2, els <strong>envasats ecol\u00f2gics actuals<\/strong>\u00a0han de ser:<\/p>\n<ul>\n<li>Reciclables.<\/li>\n<li>Biodegradables.<\/li>\n<li>Fabricats amb materials reciclats.<\/li>\n<li>Reutilitzables.<\/li>\n<\/ul>\n<p>En conseq\u00fc\u00e8ncia, s\u2019utilitzen\u00a0<strong>materials sostenibles<\/strong>\u00a0com el carb\u00f3, els anomenats pl\u00e0stics vegetals \u2014100% biodegradables\u2014 i el vidre, entre altres.<\/p>\n<h2><strong>Necessites un\u00a0<em>packaging<\/em>\u00a0guanyador?<\/strong><\/h2>\n<p>En\u00a0<strong>Artyplan<\/strong>\u00a0comptem amb una gran experi\u00e8ncia en la realitzaci\u00f3 de <a href=\"http:\/\/artyplan.com\/productos-impresion\/packaging\/packaging-de-producto-y-muestrarios\/\" target=\"_blank\" rel=\"noopener\"><em>packaging<\/em>\u00a0d\u2019\u00e8xit<\/a>. Els nostres assessors t\u2019ofereixen<strong> assessorament personalitzat i infinitat de solucions \u00a0<\/strong>d\u2019\u00faltima generaci\u00f3. Duem a terme el teu disseny a mida i portem a terme la mostra en 3D del resultat final. Contacta amb nosaltres i tingues el servei idoni que precises.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Habitualment, el\u00a0packaging\u00a0de producte\u00a0\u00e9s el primer que veuen els usuaris. Podem definir-lo com aquell element que acompanya l\u2019article durant seu emmagatzemen, la distribuci\u00f3 i la venda. \u00c9s a dir, l\u2019env\u00e0s protegeix el producte fins a arribar a l\u2019usuari final. A m\u00e9s a m\u00e9s, aquest cada cop influeix m\u00e9s en la decisi\u00f3 final de compra. Quan vas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5266,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34,33],"tags":[],"class_list":["post-5267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecologic","category-noticies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Packaging de producte: coneix les claus de l&#039;\u00e8xit | Artyplan<\/title>\n<meta name=\"description\" content=\"Coneix la import\u00e0ncia del packaging de producte i les claus del seu \u00e8xit, una de les especialitats d&#039;Artyplan.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" 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