{"id":5297,"date":"2022-05-20T00:00:00","date_gmt":"2022-05-19T22:00:00","guid":{"rendered":"https:\/\/preweb.artyplan.com\/sin-categorizar\/que-es-un-flyer-i-com-que-et-pot-ajudar\/"},"modified":"2025-09-07T16:10:53","modified_gmt":"2025-09-07T14:10:53","slug":"que-es-un-flyer-i-com-que-et-pot-ajudar","status":"publish","type":"post","link":"https:\/\/artyplanevents.com\/ca\/blog\/que-es-un-flyer-i-com-que-et-pot-ajudar\/","title":{"rendered":"Qu\u00e8 \u00e9s un flyer i com et pot ajudar?"},"content":{"rendered":"<p>Un\u00a0<strong><em>flyer\u00a0<\/em><\/strong>\u00e9s un material publicitari amb una o m\u00e9s p\u00e0gines que serveix per difondre, promocionar o vendre productes i serveis. Els pots entregar a m\u00e0, compartir a les xarxes socials, enviar per correu electr\u00f2nic o per correspond\u00e8ncia, o col\u00b7locar en expositors perqu\u00e8 els usuaris els retirin quan vulguin.<\/p>\n<p>A l\u2019hora de dissenyar un\u00a0<em>flyer<\/em><strong>, qualsevol format \u00e9s v\u00e0lid<\/strong>. No obstant aix\u00f2, les mides finals normalitzades s\u00f3n A4, A5, A6, B6, quadrada (de 21 x 21, 14,8 x 14,8, 12 x 12 o 10 x 10 cm, sobretot), A5 llarg, A7 i A8.<\/p>\n<p>A m\u00e9s, existeixen dues classes principals:<\/p>\n<ul>\n<li><strong>Difusores<\/strong>. Tenen un \u00fanic cos i poden estar impresos a una cara (1 p\u00e0gina) o a ambdues (2 p\u00e0gines).<\/li>\n<li><strong>Fulletons<\/strong>. Tenen diversos cossos, diferenciats per plecs. Aix\u00ed, pots escollir d\u00edptics, tr\u00edptics, quadr\u00edptics i tota mena de desplegables.<\/li>\n<\/ul>\n<h2>Com dissenyar un\u00a0<em>flyer\u00a0<\/em>d\u2019\u00e8xit?<\/h2>\n<p>El\u00a0<strong>procediment a seguir<\/strong>\u00a0per a estructura i crear els teus <em>flyers\u00a0<\/em>\u00e9s el seg\u00fcent:<\/p>\n<ul>\n<li>Coneix a fons el teu\u00a0<strong>p\u00fablic\u00a0<\/strong>i identifica perqu\u00e8 escolliran la teva oferta.<\/li>\n<li>Defineix el qu\u00e8 i la <strong>finalitat\u00a0<\/strong>d\u2019aquesta comunicaci\u00f3 publicit\u00e0ria.<\/li>\n<li>Escull la mida, el tipus de paper i les <strong>qualitats t\u00e8cniques<\/strong>, en funci\u00f3 del pressupost disponible.<\/li>\n<li>Escriu el\u00a0<strong>contingut<\/strong>\u00a0amb missatges publicitaris cridaners, motivadors i adequats al teu <em>p\u00fablic objectiu,<\/em>\u00a0que incitin a la compra.<\/li>\n<li>Inclou una\u00a0<strong>trucada a l&#8217;acci\u00f3<\/strong>\u00a0final.<\/li>\n<li>Crea un\u00a0<strong>disseny espectacular i apropiat<\/strong>, amb imatges impactants, cromatismes i tipografies ben escollides i amb una composici\u00f3 guanyadora.<\/li>\n<li>Assegura\u2019t una\u00a0<strong>producci\u00f3 impecable<\/strong>\u00a0recorrent a professionals especialitzats en la realitzaci\u00f3 de\u00a0<a href=\"http:\/\/artyplan.com\/ca\/productes-impressio\/serveis-dimpressio-de-petit-format\/impressio-comercial\/fulletons\/\" target=\"_blank\" rel=\"noopener\">fulletons<\/a>.<\/li>\n<\/ul>\n<h2>Per qu\u00e8 comunicar amb <em>flyers<\/em>?<\/h2>\n<p>Els\u00a0<em>flyers\u00a0<\/em>s\u00f3n una alternativa publicit\u00e0ria de cost assequible que ajuda a la teva marca de manera considerable. Si b\u00e9 \u00e9s cert que els missatges en l\u00ednia estan adquirint gran import\u00e0ncia en la comunicaci\u00f3 promocional i corporativa, la impressi\u00f3 d\u2019aquests fulletons o difusores tamb\u00e9 ofereix grans avantatges addicionals.<\/p>\n<p>A continuaci\u00f3, t\u2019apuntem algunes accions importants que pots dur a terme. D\u2019aquesta manera, entendr\u00e0s perqu\u00e8 la impressi\u00f3 de <em>flyers\u00a0<\/em>continua formant part de les principals<strong> estrat\u00e8gies publicit\u00e0ries actuals<\/strong>\u00a0i perqu\u00e8 et conv\u00e9 fer \u00fas d\u2019aquests elements. Et permetr\u00e0:<\/p>\n<ul>\n<li>Arribar a un p\u00fablic concret en <strong>situacions especials significatives<\/strong>. Per exemple, visitants de fires o exposicions, vianants que passegen, ve\u00efns amb el repartiment per correspond\u00e8ncia, assistents a festes, etc.<\/li>\n<li>Distribuir\u00a0<strong>cupons de descompte i promocions<\/strong> de compra capa\u00e7os de despertar l&#8217;inter\u00e8s.<\/li>\n<li>Refor\u00e7ar la publicitat realitzada a trav\u00e9s d\u2019altres canals.<\/li>\n<li>A vegades, es converteixen en un <strong>recordatori f\u00edsic<\/strong>\u00a0dels missatges compartits.<\/li>\n<li>Repartir\u00a0<strong>q\u00fcestionaris o formularis<\/strong> para recaptar dades del p\u00fablic objectiu establert&#8230;<\/li>\n<li>Aportar informaci\u00f3 addicional \u00fatil, promocions extres o avantatges addicionals en els enviaments rebuts al comprar productes o serveis en una <strong><em>e-commerce<\/em><\/strong>.<\/li>\n<\/ul>\n<h2>Els\u00a0<em>flyers\u00a0<\/em>ecol\u00f2gics<\/h2>\n<p>Aquests fulletons publicitaris tamb\u00e9 es poden fabricar amb criteris sostenibles, amb la finalitat de protegir el medi ambient i evitar la seva deterioraci\u00f3. Aix\u00ed, l&#8217;empremta ambiental que deixis amb la teva publicitat ser\u00e0 m\u00ednima i resultar\u00e0 molt m\u00e9s seductora i atractiva pels seus destinataris.<\/p>\n<p>Com se sap, la societat est\u00e0 cada vegada m\u00e9s conscienciada amb el valor de la cura del medi ambient. En aquest sentit, les persones estan molt m\u00e9s <strong>sensibilitzades amb els materials i els recursos aplicats <\/strong>\u00a0a l&#8217;elaborar qualsevol producte.<\/p>\n<p>Per aix\u00f2, s\u2019imprimeixen en\u00a0<strong>papers ecol\u00f2gics, reciclats i reciclables<\/strong>, aix\u00ed com tintes especials molt m\u00e9s amigables amb la cura del planeta. Els resultats s\u00f3n, a efectes visuals, indistingibles de la resta, i contribueixen a la protecci\u00f3 del nostre entorn d\u2019una forma decidida.<\/p>\n<h2>Contacta amb Artyplan<\/h2>\n<p>Necessites un\u00a0<em>flyer\u00a0<\/em>de qualitat per a impulsar la teva marca i promocionar els teus productes o serveis? Contacta amb els nostres professionals especialitzats i t\u2019ajudarem durant tot el proc\u00e9s. \u00a0Aconseguir\u00e0s un <strong>material publicitari de m\u00e0xima qualitat, ecol\u00f2gic i totalment adaptat a les teves necessitats de comunicaci\u00f3<\/strong>. Sol\u00b7licita\u2019ns informaci\u00f3!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un\u00a0flyer\u00a0\u00e9s un material publicitari amb una o m\u00e9s p\u00e0gines que serveix per difondre, promocionar o vendre productes i serveis. Els pots entregar a m\u00e0, compartir a les xarxes socials, enviar per correu electr\u00f2nic o per correspond\u00e8ncia, o col\u00b7locar en expositors perqu\u00e8 els usuaris els retirin quan vulguin. A l\u2019hora de dissenyar un\u00a0flyer, qualsevol format \u00e9s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5296,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-5297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Artyplan | Artyplan<\/title>\n<meta name=\"description\" content=\"El flyer segueix sent un material publicitari valu\u00f3s per a la comunicaci\u00f3 promocional. 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