{"id":5318,"date":"2022-07-11T00:00:00","date_gmt":"2022-07-10T22:00:00","guid":{"rendered":"https:\/\/preweb.artyplan.com\/sin-categorizar\/esdeveniments-i-materials-grafics-idonis-un-tandem-per-lexit\/"},"modified":"2025-09-07T16:11:04","modified_gmt":"2025-09-07T14:11:04","slug":"esdeveniments-i-materials-grafics-idonis-un-tandem-per-lexit","status":"publish","type":"post","link":"https:\/\/artyplanevents.com\/ca\/blog\/esdeveniments-i-materials-grafics-idonis-un-tandem-per-lexit\/","title":{"rendered":"Esdeveniments i materials gr\u00e0fics idonis, un t\u00e0ndem per l\u2019\u00e8xit"},"content":{"rendered":"<p>Els <strong>materials gr\u00e0fics<\/strong> s\u00f3n elements clau en l\u2019\u00e8xit dels esdeveniments. En aquest sentit, crear un fil conductor sobre el tema escollit i plasmar-lo en la comunicaci\u00f3, perfectament enfocat al p\u00fablic objectiu, \u00e9s imprescindible. Aix\u00ed, deixar\u00e0s empremta memorable en tots els assistents.<\/p>\n<h2>Invitacions i altres materials gr\u00e0fics previs a l\u2019esdeveniment<\/h2>\n<p>La comunicaci\u00f3 ha de comen\u00e7ar abans de la realitzaci\u00f3 de l\u2019acte. Sigui quina sigui la naturalesa i el prop\u00f2sit de l\u2019activitat, necessites <strong>assegurar la m\u00e0xima assist\u00e8ncia de p\u00fablic<\/strong> possible, en funci\u00f3 de l\u2019aforament disponible.<\/p>\n<p>Juntament amb algunes accions de m\u00e0rqueting digital, ser\u00e0 vital <strong>fomentar la promoci\u00f3 amb materials gr\u00e0fics impresos <\/strong>que afavoreixin la difusi\u00f3 desitjada.<\/p>\n<p>En aquesta fase inicial, sol ser oport\u00fa distribuir <strong>cartes i invitacions <\/strong>a la base de dades de potencials assistent. La seva <a href=\"http:\/\/artyplan.com\/ca\/serveis\/creativitat-disseny-grafic-i-continguts\/\" target=\"_blank\" rel=\"noopener\">creativitat, disseny i continguts<\/a> han de mantenir una qualitat i una est\u00e8tica atractives, sempre coherents amb el concepte global que has definit.<\/p>\n<p>Seguint aquesta l\u00ednia, els <strong>fulletons <\/strong>\u2014moltes vegades col\u00b7locats en expositors espec\u00edfics\u2014 i els cartells contribueixen a mostrar p\u00fablicament els atractius i les festes de l\u2019esdeveniment. Altres formats publicitaris \u00fatils per donar a con\u00e8ixer els actes s\u00f3n <strong>les banderoles publicit\u00e0ries, les pancartes i les lones<\/strong>.<\/p>\n<p>El teu prop\u00f2sit no pot ser un altre que proporcionar la informaci\u00f3 relacionada sobre l\u2019acte, projectar una imatge coherent i seductora i, per descomptat, moure a l\u2019acci\u00f3 perqu\u00e8 el p\u00fablic decideixi assistir o seguir-lo d\u2019alguna forma.<\/p>\n<p>En aquesta etapa pr\u00e8via, a m\u00e9s a m\u00e9s, la imatge de la marca s\u2019associa a aquests continguts publicitaris. Quan el treball de creaci\u00f3 i realitzaci\u00f3 ha sigut \u00f2ptim, es converteix en <strong>refor\u00e7 per a la comunicaci\u00f3 corporativa<\/strong>.<\/p>\n<h2>Quins recursos gr\u00e0fics s\u00f3n efica\u00e7os durant l\u2019esdeveniment?<\/h2>\n<p>Molts dels elements que hem anomenat a l\u2019apartat anterior continuaran sent \u00fatils un cop comen\u00e7at l\u2019acte. Aix\u00f2 si, generalment, s\u2019haur\u00e0 d\u2019actualitzar el contingut: l\u2019objectiu inicial (animar a la participaci\u00f3) queda obsolet quan els receptors ja estan presents.<\/p>\n<p>A m\u00e9s a m\u00e9s, en comptes d\u2019ells, pots utilitzar molts materials publicitaris i informatius. Els <strong>cat\u00e0legs comercials o corporatius <\/strong>s\u00f3n molt \u00fatils en fires i congressos, el mateix que <strong>les carpetes, els quaderns, les agendes i els calendaris<\/strong>, tots aquells regals promocionals molt ben valorats.<\/p>\n<p>En aquest sentit, l\u2019opci\u00f3 d\u2019<strong>imprimir llibres, c\u00f2mics i etiquetes<\/strong> per a completar la difusi\u00f3 sobre el terreny \u00e9s molt recomanable. Comptar amb <strong>etiquetes de marca i bosses de paper<\/strong> per a facilitar el trasllat dels elements entregats \u00e9s una bona idea.<\/p>\n<p>Per decorar i diferencia la teva pres\u00e8ncia corporativa a l\u2019esdeveniment, \u00e9s possible fer servir un <strong><em>photocall<\/em><\/strong>, <strong><em>roll ups<\/em>, cartons ploma publicitaris, p\u00f2sters t\u00e8xtils, panells decoratius i expositors <em>display<\/em><\/strong>, entre altres possibilitats. La pres\u00e8ncia d\u2019un expositor <strong><em>x banner<\/em><\/strong> tamb\u00e9 contribueix a generar impacte i atorgar notorietat a l\u2019entorn.<\/p>\n<p>En el cas de les fires d\u2019exposici\u00f3, els <strong>estands modulars<\/strong> s\u00f3n un recurs molt habitual, fins i tot imprescindible.<\/p>\n<h2>En qualsevol classe d\u2019esdeveniment<\/h2>\n<p>Amb tot, la gran varietat d\u2019alternatives i recursos disponibles fa possible adaptar la teva estrat\u00e8gia i les solucions de comunicaci\u00f3 a les particularitats de cada situaci\u00f3. Considera que el conjunt d\u2019actes possibles \u00e9s ampl\u00edssim: fires comercials, concerts, festes, seminaris, cursos, tallers, degustacions, jornades d\u2019incentius i simposis, entre altres. Els <em>team buildings<\/em> i les experi\u00e8ncies compartides per clients figuren, aix\u00ed mateix, entre les alternatives. El mateix passa amb els llan\u00e7aments privats de producte i els espectacles o exhibicions que organitzen les marques.<\/p>\n<p>Una vegada acabats alguns d\u2019ells, l\u2019enviament de <strong>targetes d\u2019agra\u00efment <\/strong>completa el cercle de la comunicaci\u00f3 de forma positiva.<\/p>\n<h2>Millor amb Artyplan<\/h2>\n<p>Comptar amb un col\u00b7laborador de refer\u00e8ncia en aquest treball sol ser determinant. L\u2019experi\u00e8ncia acumulada pel nostre equip ens permet proporcionar-te el suport idoni per escollir, i crear, les solucions i els materials gr\u00e0fics que t\u2019ajudaran a triomfar en el teu esdeveniment. Contacta amb nosaltres!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Els materials gr\u00e0fics s\u00f3n elements clau en l\u2019\u00e8xit dels esdeveniments. En aquest sentit, crear un fil conductor sobre el tema escollit i plasmar-lo en la comunicaci\u00f3, perfectament enfocat al p\u00fablic objectiu, \u00e9s imprescindible. Aix\u00ed, deixar\u00e0s empremta memorable en tots els assistents. Invitacions i altres materials gr\u00e0fics previs a l\u2019esdeveniment La comunicaci\u00f3 ha de comen\u00e7ar abans [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-5318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Esdeveniments i materials gr\u00e0fics idonis, un t\u00e0ndem per l\u2019\u00e8xit | Artyplan<\/title>\n<meta name=\"description\" content=\"Al escollir i realitzar materials gr\u00e0fics per esdeveniments, tenir les idees clares i comptar amb un prove\u00efdor de confian\u00e7a \u00e9s essencial.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, 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