{"id":5338,"date":"2022-09-09T00:00:00","date_gmt":"2022-09-08T22:00:00","guid":{"rendered":"https:\/\/preweb.artyplan.com\/sin-categorizar\/material-grafic-pel-comerc\/"},"modified":"2025-09-07T16:11:14","modified_gmt":"2025-09-07T14:11:14","slug":"material-grafic-pel-comerc","status":"publish","type":"post","link":"https:\/\/artyplanevents.com\/ca\/blog\/material-grafic-pel-comerc\/","title":{"rendered":"Material gr\u00e0fic pel comer\u00e7: elements imprescindibles"},"content":{"rendered":"<p>El <strong>material gr\u00e0fic pel comer\u00e7<\/strong> \u00e9s essencial si vols persuadir el teu p\u00fablic, crear noves expectatives i incentivar la compra. Vols potenciar-ho?<\/p>\n<h2>Quin \u00e9s el material gr\u00e0fic pel comer\u00e7 que no pot faltar?<\/h2>\n<p>El <strong>material gr\u00e0fic en el <em>retail<\/em><\/strong> \u00e9s un suport fonamental per a diferenciar la marca, millorar l\u2019experi\u00e8ncia comercial i propiciar noves compres. Per aix\u00f2, el ventall d\u2019opcions disponibles \u00e9s molt ampli, tant com les oportunitats i els efectes positius de comunicaci\u00f3 que proporcionen.<\/p>\n<p>Actualment, aquests s\u00f3n els principals elements gr\u00e0fics que el comer\u00e7 f\u00edsic utilitza:<\/p>\n<h3>R\u00e8tols<\/h3>\n<p>S\u00f3n important\u00edssims a l\u2019exterior i a l\u2019interior del comer\u00e7. A la fa\u00e7ana, diferencien i actuen com a <strong>reclam i ratificaci\u00f3<\/strong>. A l\u2019interior, <strong>milloren la imatge i faciliten els itineraris de compra<\/strong> per l\u2019establiment.<\/p>\n<p>N\u2019hi ha de PVC, metacrilat, aluminio i materials t\u00e8xtils, fet que propicia grans possibilitats est\u00e8tiques i funcionals.<\/p>\n<h3>Vinils per a superf\u00edcies<\/h3>\n<p>Hi ha la possibilitat de decorar aparadors, parets, terres, <em>displays<\/em>, mostradors i molt m\u00e9s. La versatilitat dels vinils <em>easy<\/em> dot -es poden treure i posar f\u00e0cilment- adequats per comunicar <strong>promocions i missatges temporals.<\/strong><\/p>\n<p>Dinamitza amb ells el teu cat\u00e0leg de producte i destaca les ofertes m\u00e9s atractives o estrat\u00e8giques!<\/p>\n<h3>Expositors personalitzats<\/h3>\n<p>Combinen la <strong>notorietat publicit\u00e0ria amb l\u2019impacte visual dels productes. <\/strong>Aquests mostradors, <em>flying banners<\/em>, lineals vinilats, <em>pop ups<\/em> i suports de <em>vending <\/em>que es converteixen en reclams permanents.<\/p>\n<p>Poden estar atesos per personal espec\u00edfic o funcionar pes si sols. En molts casos, s\u00f3n formats port\u00e0tils que es poden reutilitzar reempla\u00e7ant les gr\u00e0fiques. \u00a0.<\/p>\n<h3>Banderoles publicit\u00e0ries<\/h3>\n<p>Tenen un valor diferencial caracter\u00edstic. S\u00f3n <strong>alternatives als r\u00e8tols<\/strong> que es col\u00b7loquen de forma perpendicular a la paret. D\u2019aquesta manera, els que avancen en paral\u00b7lel dins de l\u2019establiment veuen des de lluny el punt de venda o el lineal en q\u00fcesti\u00f3.<br \/>\nA m\u00e9s, els formats m\u00e9s senzills es poden penjar del sostre per centrar l\u2019atenci\u00f3 a espais concrets del comer\u00e7.<\/p>\n<h3>P\u00f2sters i cartelleria<\/h3>\n<p>Figuren entre les opcions m\u00e9s longeves, per\u00f2 no per aix\u00f2 passen de moda ni deixen de complir la seva funci\u00f3. Es col\u00b7loquen en els aparadors, en les parets interiors i exteriors o suspesos des del sostre.<br \/>\nSi els realitzes amb <strong>qualitat fotogr\u00e0fica i imatges cridaneres<\/strong>, aconsegueixes amb ells grans efectes de notorietat. N\u2019hi ha de paper, cart\u00f3 i met\u00e0l\u00b7lics, entre altres alternatives.<\/p>\n<h3><em>Banners<\/em><\/h3>\n<p>Tamb\u00e9 s\u2019utilitzen per igual en interior i exteriors. Molts d\u2019ells es duen a terme en lona de PVC en grans formats. Les seves propietats d\u2019impacte visual i reclam s\u00f3n excel\u00b7lents.<\/p>\n<p>Aplica\u2019ls per destacar les teves <strong>campanyes publicit\u00e0ries m\u00e9s poderoses<\/strong>, les grans ofertes i els missatges m\u00e9s interessants. Si els il\u00b7lumines amb leds, la seva visibilitat es multiplica, especialment, de nit.<\/p>\n<h3>Corporis en porexpan<\/h3>\n<p>\u00c9s possible <strong>imprimir i encunyar lletres, siluetes, figures i s\u00edmbols<\/strong> de diferents mides. La seva col\u00b7locaci\u00f3 en zones concretes del punt de venda crida l\u2019atenci\u00f3, ja que destaca convertint-se en un impacte permanent pels visitants. Aix\u00ed, aporten creativitat i grans possibilitats est\u00e8tiques a la campanya de PLV.<\/p>\n<h3>Senyalitzacions a terra<\/h3>\n<p>Les pots emprar per a crear itineraris o recorreguts estrat\u00e8gics per l&#8217;establiment. Tamb\u00e9 per a destacar productes concrets d\u2019una manera original i sorprenent. Aquests <strong>paviments publicitaris<\/strong> s\u00f3n summament resistents i es col\u00b7loquen i retiren amb facilitat.<\/p>\n<h3>Suports magn\u00e8tics<\/h3>\n<p>La impressi\u00f3 sobre <strong>l\u00e0mines met\u00e0l\u00b7liques o materials imantats <\/strong>\u00e9s una tecnologia avan\u00e7ada que ofereix m\u00faltiples aplicacions en el material gr\u00e0fic en el <em>retail<\/em>. La qualitat d\u2019aquesta impressi\u00f3 s\u2019est\u00e0 millorant exponencialment.<\/p>\n<h3>Retolacions de preus<\/h3>\n<p>La retolaci\u00f3 de preus \u00e9s una q\u00fcesti\u00f3 molt m\u00e9s important i influent. Per aquesta es pot utilitzar des de vinils fins a etiquetes de cart\u00f3 o paper. No deixis de dedicar-li l\u2019atenci\u00f3.<\/p>\n<h2>El web to print d&#8217;Artyplan la teva millor soluci\u00f3<\/h2>\n<p>El <a href=\"http:\/\/artyplan.com\/web-to-print\/\" target=\"_blank\" rel=\"noopener\">web-2-print<\/a> d&#8217;Artyplan ajuda a control l\u2019estoc del material gr\u00e0fic a l\u2019establiment i que en tot moment es transmeti la imatge que es vol projectar.\u00a0 A Artyplan t\u2019ajudem a imprimir i personalitzar cada missatge amb una imatge de marca brillant.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El material gr\u00e0fic pel comer\u00e7 \u00e9s essencial si vols persuadir el teu p\u00fablic, crear noves expectatives i incentivar la compra. Vols potenciar-ho? Quin \u00e9s el material gr\u00e0fic pel comer\u00e7 que no pot faltar? El material gr\u00e0fic en el retail \u00e9s un suport fonamental per a diferenciar la marca, millorar l\u2019experi\u00e8ncia comercial i propiciar noves compres. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-5338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Material gr\u00e0fic pel comer\u00e7: elements imprescindibles | Artyplan<\/title>\n<meta name=\"description\" content=\"Vols con\u00e8ixer el material gr\u00e0fic pel comer\u00e7 m\u00e9s recomenable? 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