{"id":5374,"date":"2022-11-14T00:00:00","date_gmt":"2022-11-13T22:00:00","guid":{"rendered":"https:\/\/preweb.artyplan.com\/sin-categorizar\/el-display-publicitari-un-expositor-en-el-punt-de-venda\/"},"modified":"2025-09-07T16:11:32","modified_gmt":"2025-09-07T14:11:32","slug":"el-display-publicitari-un-expositor-en-el-punt-de-venda","status":"publish","type":"post","link":"https:\/\/artyplanevents.com\/ca\/blog\/el-display-publicitari-un-expositor-en-el-punt-de-venda\/","title":{"rendered":"El display publicitari: un expositor en el punt de venda"},"content":{"rendered":"<p>El punt de venda \u00e9s el lloc on el client pot con\u00e8ixer de primera m\u00e0 el sortit de producte que ofereix l&#8217;empresa o una marca en concret. L&#8217;espai de venda est\u00e0 dissenyat perqu\u00e8 el client compri el producte ofert, aix\u00ed com incentivar la compra d&#8217;altres productes mitjan\u00e7ant ofertes o promocions. Per aquest motiu, s&#8217;utilitza diferents <a href=\"http:\/\/artyplan.com\/ca\/noticies\/material-grafic-pel-comerc\/\" target=\"_blank\" rel=\"noopener\">materials gr\u00e0fics,<\/a> un d&#8217;ells \u00e9s el\u00a0<span class=\"hiddenGreenError\" style=\"padding-bottom: 2px; background-image: url('..\/..\/..\/..\/..\/images\/squiggle_green.png'); background-repeat: repeat-x; background-position: left bottom; cursor: default; color: #000000; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">display<\/span>\u00a0publicitari. Aquest element publicitari pot ajudar a augmentar les vendes, posicionar en el mercat el producte promocionat i servir com a suport de les campanyes publicit\u00e0ries.<\/p>\n<h2>Qu\u00e8 \u00e9s un display\u00a0publicitari?<\/h2>\n<p>El <a href=\"http:\/\/artyplan.com\/ca\/productes-impressio\/packaging\/displays\/\" target=\"_blank\" rel=\"noopener\">display publicitari<\/a> \u00e9s un expositor de petit format que es col\u00b7loca sobre el taulell, a l&#8217;aparador o en els lineals del punt de venda.<\/p>\n<p>La principal funci\u00f3 consisteix a informar dels serveis i productes que volem publicitar per augmentar les seves vendes i tamb\u00e9 donar informaci\u00f3 de les seves caracter\u00edstiques.<\/p>\n<p>La mida i la localitzaci\u00f3 d&#8217;aquest expositor de venda limita la seva argumentaci\u00f3, per aquest motiu es recomana incorporar una imatge clara i suggerent acompanyada d&#8217;un esl\u00f2gan o la marca del producte.<\/p>\n<p>Els display publicitaris poden estar fabricats en metacrilat, fusta, cart\u00f3, <span class=\"hiddenSpellError\">forex<\/span>\u00a0sent aquests \u00faltims un suport publicitari ecol\u00f2gic, ja que es poden reciclar. I, se subjecten amb un peu, amb ales desplegables, amb una base inferior o altres solucions. Poden incorporar un dispensador de fulletons.<\/p>\n<h2>Formats d&#8217;expositors\u00a0publicitaris<\/h2>\n<p>El display publicitari s&#8217;ha d&#8217;identificar amb la marca que representa, enviar un missatge i crear una acci\u00f3 al p\u00fablic. Existeixen diferents formats alguns adaptables a qualsevol classe de promoci\u00f3 i altres personalitzats per a campanyes espec\u00edfiques. A continuaci\u00f3, us n&#8217;anomenem alguns:<\/p>\n<ul>\n<li><strong><span class=\"hiddenGreenError\" style=\"padding-bottom: 2px; background-image: url('..\/..\/..\/..\/..\/images\/squiggle_green.png'); background-repeat: repeat-x; background-position: left bottom; cursor: default; color: #000000; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">Displays de sobre taula:<\/span><\/strong>\u00a0\u00c9s l&#8217;expositor publicitari m\u00e9s com\u00fa, per aquest motiu hi ha multitud d&#8217;opcions de format i impressi\u00f3. S\u00f3n personalitzables i fets a mida. Alguns poden contenir una mostra del producte.<\/li>\n<li><strong><span class=\"hiddenGreenError\" style=\"padding-bottom: 2px; background-image: url('..\/..\/..\/..\/..\/images\/squiggle_green.png'); background-repeat: repeat-x; background-position: left bottom; cursor: default; color: #000000; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">Expositor model pillow:<\/span><\/strong>\u00a0\u00c9s un expositor publicitari que a causa de la seva forma sost\u00e9 la base i destaca per ser volumin\u00f3s.<\/li>\n<li><strong><span class=\"hiddenGreenError\" style=\"padding-bottom: 2px; background-image: url('..\/..\/..\/..\/..\/images\/squiggle_green.png'); background-repeat: repeat-x; background-position: left bottom; cursor: default; color: #000000; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">Display c\u00f2ncau<\/span><\/strong>: Expositor promocional de sobre taula amb forma de mitja lluna. La mitja lluna actua com a fons i al mateix temps, de base del\u00a0<span class=\"hiddenGreenError\" style=\"padding-bottom: 2px; background-image: url('..\/..\/..\/..\/..\/images\/squiggle_green.png'); background-repeat: repeat-x; background-position: left bottom; cursor: default; color: #000000; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">display<\/span>.<\/li>\n<li><strong><span class=\"hiddenGreenError\" style=\"padding-bottom: 2px; background-image: url('..\/..\/..\/..\/..\/images\/squiggle_green.png'); background-repeat: repeat-x; background-position: left bottom; cursor: default; color: #000000; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">Cubs de display<\/span><\/strong>: Displays originals que per la seva forma permeten crear noves possibilitats d&#8217;empla\u00e7ament i combinaci\u00f3. A m\u00e9s a m\u00e9s, totes les seves cares s\u00f3n personalitzables i tenen una superf\u00edcie d&#8217;impressi\u00f3 molt \u00e0mplia.<\/li>\n<li><strong><span class=\"hiddenGreenError\" style=\"padding-bottom: 2px; background-image: url('..\/..\/..\/..\/..\/images\/squiggle_green.png'); background-repeat: repeat-x; background-position: left bottom; cursor: default; color: #000000; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">Expositor en forma de L:<\/span><\/strong>\u00a0\u00c9s el format cl\u00e0ssic dels expositors de sobre taula, \u00e9s\u00a0<span class=\"hiddenSpellError\">s\u00faper vers\u00e0til<\/span> en les seves opcions de personalitzaci\u00f3 i de col\u00b7locaci\u00f3 en el punt de venda.<\/li>\n<li><strong><span class=\"hiddenGreenError\" style=\"padding-bottom: 2px; background-image: url('..\/..\/..\/..\/..\/images\/squiggle_green.png'); background-repeat: repeat-x; background-position: left bottom; cursor: default; color: #000000; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">Display triangular:<\/span><\/strong>\u00a0\u00c9s un altre dels formats cl\u00e0ssics dels elements publicitaris o informatius de sobre taula i, es caracteritza per tenir impressi\u00f3 en ambd\u00f3s costats, aix\u00ed com utilitzar la base del triangle com a peu.<\/li>\n<li><strong><span class=\"hiddenGreenError\" style=\"padding-bottom: 2px; background-image: url('..\/..\/..\/..\/..\/images\/squiggle_green.png'); background-repeat: repeat-x; background-position: left bottom; cursor: default; color: #000000; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">Display porta fulletons: <\/span><\/strong>Expositor especial per a fulletons, cat\u00e0legs o fulletons plegats (d\u00edptics, tr\u00edptics, quadr\u00edptics&#8230;)- tenen una butxaca a la part frontal per a dipositar fulletons informatius \u2013 de\u00a0<span class=\"hiddenGreenError\">cart\u00f3<\/span>\u00a0impr\u00e8s i encunyat per un muntatge f\u00e0cil. \u00c9s ideal per a fires i\u00a0taulells\u00a0perqu\u00e8 aquest\u00a0<span class=\"hiddenGreenError\" style=\"padding-bottom: 2px; background-image: url('..\/..\/..\/..\/..\/images\/squiggle_green.png'); background-repeat: repeat-x; background-position: left bottom; cursor: default; color: #000000; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">display<\/span>\u00a0publicitari.<\/li>\n<\/ul>\n<h2>Com dissenyar un expositor promocional?<\/h2>\n<p>Quan es dissenya un\u00a0<span class=\"hiddenGreenError\" style=\"padding-bottom: 2px; background-image: url('..\/..\/..\/..\/..\/images\/squiggle_green.png'); background-repeat: repeat-x; background-position: left bottom; cursor: default; color: #000000; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">display<\/span>\u00a0\u00e9s aconsellable tenir en compte els seg\u00fcents conceptes:<\/p>\n<ol>\n<li><strong>Ser conc\u00eds<\/strong>. El missatge ha de quedar clar a simple vista. I la seva composici\u00f3 ha d&#8217;estar en harmonia visual.<\/li>\n<li><strong>Emp\u00e8nyer a l&#8217;acci\u00f3<\/strong>. Anima al teu p\u00fablic a realitzar l&#8217;acci\u00f3 que desitges, tant si es tracta d&#8217;una compra, una visita, una subscripci\u00f3, etc.<\/li>\n<li><strong>Confiar en impressions professionals<\/strong>. Perqu\u00e8 l&#8217;expositor tingui l&#8217;impacte desitjat \u00e9s important que la impressi\u00f3 i el disseny el dugui a terme professionals del sector perqu\u00e8 es tingui el resultat esperat.<\/li>\n<li><strong>Escollir el display adequat<\/strong>. Com s&#8217;ha explicat existeixen diferents formats de\u00a0<span class=\"hiddenGreenError\" style=\"padding-bottom: 2px; background-image: url('..\/..\/..\/..\/..\/images\/squiggle_green.png'); background-repeat: repeat-x; background-position: left bottom; cursor: default; color: #000000; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">display<\/span>. Per la qual cosa s&#8217;ha d&#8217;escollir el que s&#8217;adapti a la marca, al missatge i al p\u00fablic.<\/li>\n<li><strong>Analitzar la ubicaci\u00f3<\/strong>. Per arribar al p\u00fablic objectiu hem d&#8217;estar presents als llocs en qu\u00e8 est\u00e0 present el nostre client potencial.<\/li>\n<\/ol>\n<h2>Artyplan t&#8217;ajuda a crear el millor expositor per a tu<\/h2>\n<p>Els nostres experts en disseny estructural, et\u00a0podran\u00a0assessorar sobre quina \u00e9s la millor opci\u00f3 pel teu projecte i optimitzar la teva campanya.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El punt de venda \u00e9s el lloc on el client pot con\u00e8ixer de primera m\u00e0 el sortit de producte que ofereix l&#8217;empresa o una marca en concret. L&#8217;espai de venda est\u00e0 dissenyat perqu\u00e8 el client compri el producte ofert, aix\u00ed com incentivar la compra d&#8217;altres productes mitjan\u00e7ant ofertes o promocions. Per aquest motiu, s&#8217;utilitza diferents [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7066,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-5374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El display publicitari: un expositor en el punt de venda - Artyplan<\/title>\n<meta name=\"description\" content=\"Vols con\u00e8ixer els diferents formats publicitaris? T&#039;expliquem totes les caracter\u00edstiques dels expositors al punt de venda.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El display publicitari: un expositor en el punt de venda - Artyplan\" \/>\n<meta property=\"og:description\" content=\"Vols con\u00e8ixer els diferents formats publicitaris? T&#039;expliquem totes les caracter\u00edstiques dels expositors al punt de venda.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/artyplanevents.com\/ca\/blog\/el-display-publicitari-un-expositor-en-el-punt-de-venda\/\" \/>\n<meta property=\"og:site_name\" content=\"Artyplan\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/artyplan\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-13T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-07T14:11:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/artyplanevents.com\/wp-content\/uploads\/2025\/09\/expositor-publicitario.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1864\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jcartagena\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@artyplan\" \/>\n<meta name=\"twitter:site\" content=\"@artyplan\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"jcartagena\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/artyplanevents.com\\\/ca\\\/blog\\\/el-display-publicitari-un-expositor-en-el-punt-de-venda\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/artyplanevents.com\\\/ca\\\/blog\\\/el-display-publicitari-un-expositor-en-el-punt-de-venda\\\/\"},\"author\":{\"name\":\"jcartagena\",\"@id\":\"https:\\\/\\\/artyplanevents.com\\\/ca\\\/#\\\/schema\\\/person\\\/7e099d8fb4e2e75f604bce6a0026fc08\"},\"headline\":\"El display publicitari: un expositor en el punt de venda\",\"datePublished\":\"2022-11-13T22:00:00+00:00\",\"dateModified\":\"2025-09-07T14:11:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/artyplanevents.com\\\/ca\\\/blog\\\/el-display-publicitari-un-expositor-en-el-punt-de-venda\\\/\"},\"wordCount\":744,\"publisher\":{\"@id\":\"https:\\\/\\\/artyplanevents.com\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/artyplanevents.com\\\/ca\\\/blog\\\/el-display-publicitari-un-expositor-en-el-punt-de-venda\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/artyplanevents.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/expositor-publicitario.jpg\",\"articleSection\":[\"Noticies\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/artyplanevents.com\\\/ca\\\/blog\\\/el-display-publicitari-un-expositor-en-el-punt-de-venda\\\/\",\"url\":\"https:\\\/\\\/artyplanevents.com\\\/ca\\\/blog\\\/el-display-publicitari-un-expositor-en-el-punt-de-venda\\\/\",\"name\":\"El display publicitari: un expositor en el punt de venda - Artyplan\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/artyplanevents.com\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/artyplanevents.com\\\/ca\\\/blog\\\/el-display-publicitari-un-expositor-en-el-punt-de-venda\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/artyplanevents.com\\\/ca\\\/blog\\\/el-display-publicitari-un-expositor-en-el-punt-de-venda\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/artyplanevents.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/expositor-publicitario.jpg\",\"datePublished\":\"2022-11-13T22:00:00+00:00\",\"dateModified\":\"2025-09-07T14:11:32+00:00\",\"description\":\"Vols con\u00e8ixer els diferents formats publicitaris? T'expliquem totes les caracter\u00edstiques dels expositors al punt de venda.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/artyplanevents.com\\\/ca\\\/blog\\\/el-display-publicitari-un-expositor-en-el-punt-de-venda\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/artyplanevents.com\\\/ca\\\/blog\\\/el-display-publicitari-un-expositor-en-el-punt-de-venda\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/artyplanevents.com\\\/ca\\\/blog\\\/el-display-publicitari-un-expositor-en-el-punt-de-venda\\\/#primaryimage\",\"url\":\"https:\\\/\\\/artyplanevents.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/expositor-publicitario.jpg\",\"contentUrl\":\"https:\\\/\\\/artyplanevents.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/expositor-publicitario.jpg\",\"width\":1864,\"height\":600,\"caption\":\"display publicitario\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/artyplanevents.com\\\/ca\\\/blog\\\/el-display-publicitari-un-expositor-en-el-punt-de-venda\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Artyplan\",\"item\":\"https:\\\/\\\/artyplanevents.com\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El display publicitari: un expositor en el punt de venda\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/artyplanevents.com\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/artyplanevents.com\\\/ca\\\/\",\"name\":\"Artyplan\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/artyplanevents.com\\\/ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/artyplanevents.com\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/artyplanevents.com\\\/ca\\\/#organization\",\"name\":\"Artyplan\",\"url\":\"https:\\\/\\\/artyplanevents.com\\\/ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/artyplanevents.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/preweb.artyplan.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Logo-artyplan-690x690-1.png\",\"contentUrl\":\"https:\\\/\\\/preweb.artyplan.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Logo-artyplan-690x690-1.png\",\"width\":690,\"height\":690,\"caption\":\"Artyplan\"},\"image\":{\"@id\":\"https:\\\/\\\/artyplanevents.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/artyplan\",\"https:\\\/\\\/x.com\\\/artyplan\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/artyplanevents.com\\\/ca\\\/#\\\/schema\\\/person\\\/7e099d8fb4e2e75f604bce6a0026fc08\",\"name\":\"jcartagena\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/74b6898d9dd18bcd06e733678b696165da09bb7631730fd9477d49273abe408c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/74b6898d9dd18bcd06e733678b696165da09bb7631730fd9477d49273abe408c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/74b6898d9dd18bcd06e733678b696165da09bb7631730fd9477d49273abe408c?s=96&d=mm&r=g\",\"caption\":\"jcartagena\"},\"sameAs\":[\"https:\\\/\\\/preweb.artyplan.com\"],\"url\":\"https:\\\/\\\/artyplanevents.com\\\/ca\\\/author\\\/jcartagena\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El display publicitari: un expositor en el punt de venda - Artyplan","description":"Vols con\u00e8ixer els diferents formats publicitaris? T'expliquem totes les caracter\u00edstiques dels expositors al punt de venda.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"ca_ES","og_type":"article","og_title":"El display publicitari: un expositor en el punt de venda - Artyplan","og_description":"Vols con\u00e8ixer els diferents formats publicitaris? T'expliquem totes les caracter\u00edstiques dels expositors al punt de venda.","og_url":"https:\/\/artyplanevents.com\/ca\/blog\/el-display-publicitari-un-expositor-en-el-punt-de-venda\/","og_site_name":"Artyplan","article_publisher":"https:\/\/www.facebook.com\/artyplan","article_published_time":"2022-11-13T22:00:00+00:00","article_modified_time":"2025-09-07T14:11:32+00:00","og_image":[{"width":1864,"height":600,"url":"https:\/\/artyplanevents.com\/wp-content\/uploads\/2025\/09\/expositor-publicitario.jpg","type":"image\/jpeg"}],"author":"jcartagena","twitter_card":"summary_large_image","twitter_creator":"@artyplan","twitter_site":"@artyplan","twitter_misc":{"Escrit per":"jcartagena","Temps estimat de lectura":"4 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/artyplanevents.com\/ca\/blog\/el-display-publicitari-un-expositor-en-el-punt-de-venda\/#article","isPartOf":{"@id":"https:\/\/artyplanevents.com\/ca\/blog\/el-display-publicitari-un-expositor-en-el-punt-de-venda\/"},"author":{"name":"jcartagena","@id":"https:\/\/artyplanevents.com\/ca\/#\/schema\/person\/7e099d8fb4e2e75f604bce6a0026fc08"},"headline":"El display publicitari: un expositor en el punt de venda","datePublished":"2022-11-13T22:00:00+00:00","dateModified":"2025-09-07T14:11:32+00:00","mainEntityOfPage":{"@id":"https:\/\/artyplanevents.com\/ca\/blog\/el-display-publicitari-un-expositor-en-el-punt-de-venda\/"},"wordCount":744,"publisher":{"@id":"https:\/\/artyplanevents.com\/ca\/#organization"},"image":{"@id":"https:\/\/artyplanevents.com\/ca\/blog\/el-display-publicitari-un-expositor-en-el-punt-de-venda\/#primaryimage"},"thumbnailUrl":"https:\/\/artyplanevents.com\/wp-content\/uploads\/2025\/09\/expositor-publicitario.jpg","articleSection":["Noticies"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/artyplanevents.com\/ca\/blog\/el-display-publicitari-un-expositor-en-el-punt-de-venda\/","url":"https:\/\/artyplanevents.com\/ca\/blog\/el-display-publicitari-un-expositor-en-el-punt-de-venda\/","name":"El display publicitari: un expositor en el punt de venda - Artyplan","isPartOf":{"@id":"https:\/\/artyplanevents.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/artyplanevents.com\/ca\/blog\/el-display-publicitari-un-expositor-en-el-punt-de-venda\/#primaryimage"},"image":{"@id":"https:\/\/artyplanevents.com\/ca\/blog\/el-display-publicitari-un-expositor-en-el-punt-de-venda\/#primaryimage"},"thumbnailUrl":"https:\/\/artyplanevents.com\/wp-content\/uploads\/2025\/09\/expositor-publicitario.jpg","datePublished":"2022-11-13T22:00:00+00:00","dateModified":"2025-09-07T14:11:32+00:00","description":"Vols con\u00e8ixer els diferents formats publicitaris? T'expliquem totes les caracter\u00edstiques dels expositors al punt de venda.","breadcrumb":{"@id":"https:\/\/artyplanevents.com\/ca\/blog\/el-display-publicitari-un-expositor-en-el-punt-de-venda\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/artyplanevents.com\/ca\/blog\/el-display-publicitari-un-expositor-en-el-punt-de-venda\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/artyplanevents.com\/ca\/blog\/el-display-publicitari-un-expositor-en-el-punt-de-venda\/#primaryimage","url":"https:\/\/artyplanevents.com\/wp-content\/uploads\/2025\/09\/expositor-publicitario.jpg","contentUrl":"https:\/\/artyplanevents.com\/wp-content\/uploads\/2025\/09\/expositor-publicitario.jpg","width":1864,"height":600,"caption":"display publicitario"},{"@type":"BreadcrumbList","@id":"https:\/\/artyplanevents.com\/ca\/blog\/el-display-publicitari-un-expositor-en-el-punt-de-venda\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Artyplan","item":"https:\/\/artyplanevents.com\/ca\/"},{"@type":"ListItem","position":2,"name":"El display publicitari: un expositor en el punt de venda"}]},{"@type":"WebSite","@id":"https:\/\/artyplanevents.com\/ca\/#website","url":"https:\/\/artyplanevents.com\/ca\/","name":"Artyplan","description":"","publisher":{"@id":"https:\/\/artyplanevents.com\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/artyplanevents.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/artyplanevents.com\/ca\/#organization","name":"Artyplan","url":"https:\/\/artyplanevents.com\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/artyplanevents.com\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/preweb.artyplan.com\/wp-content\/uploads\/2025\/11\/Logo-artyplan-690x690-1.png","contentUrl":"https:\/\/preweb.artyplan.com\/wp-content\/uploads\/2025\/11\/Logo-artyplan-690x690-1.png","width":690,"height":690,"caption":"Artyplan"},"image":{"@id":"https:\/\/artyplanevents.com\/ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/artyplan","https:\/\/x.com\/artyplan"]},{"@type":"Person","@id":"https:\/\/artyplanevents.com\/ca\/#\/schema\/person\/7e099d8fb4e2e75f604bce6a0026fc08","name":"jcartagena","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/secure.gravatar.com\/avatar\/74b6898d9dd18bcd06e733678b696165da09bb7631730fd9477d49273abe408c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/74b6898d9dd18bcd06e733678b696165da09bb7631730fd9477d49273abe408c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/74b6898d9dd18bcd06e733678b696165da09bb7631730fd9477d49273abe408c?s=96&d=mm&r=g","caption":"jcartagena"},"sameAs":["https:\/\/preweb.artyplan.com"],"url":"https:\/\/artyplanevents.com\/ca\/author\/jcartagena\/"}]}},"_links":{"self":[{"href":"https:\/\/artyplanevents.com\/ca\/wp-json\/wp\/v2\/posts\/5374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artyplanevents.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/artyplanevents.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/artyplanevents.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/artyplanevents.com\/ca\/wp-json\/wp\/v2\/comments?post=5374"}],"version-history":[{"count":1,"href":"https:\/\/artyplanevents.com\/ca\/wp-json\/wp\/v2\/posts\/5374\/revisions"}],"predecessor-version":[{"id":6435,"href":"https:\/\/artyplanevents.com\/ca\/wp-json\/wp\/v2\/posts\/5374\/revisions\/6435"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/artyplanevents.com\/ca\/wp-json\/wp\/v2\/media\/7066"}],"wp:attachment":[{"href":"https:\/\/artyplanevents.com\/ca\/wp-json\/wp\/v2\/media?parent=5374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/artyplanevents.com\/ca\/wp-json\/wp\/v2\/categories?post=5374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/artyplanevents.com\/ca\/wp-json\/wp\/v2\/tags?post=5374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}